The Heart of LOOK at me D’la Rose

Our Purpose | Mission • Vision • Values

Our mission 

To create skincare that adapts to life’s changes, offering comfort, hydration, and freshness through conscious, science-based formulas designed for every climate, every season, and every stage of life.Our mission is to help people around the world feel confident and radiant in their own skin, no matter where life takes them. Each product embodies the essence of “Beauty Without Borders”: skincare that transcends distance, culture, and time, connecting innovation with emotion and self-care with purpose.

Our vision 

LOOK at me D’la Rose is an ambitious brand with a global heart. We envision ourselves as one of the leading exporters and importers of beauty and skincare products, representing a bridge between cultures, where Korean innovation meets tropical soul. Our vision is to expand internationally while remaining true to our essence: to offer high performance, cruelty-free skincare that honors every skin tone, every origin, and every story.

Our values 

1. Integrity: We believe in transparency, honesty, and respect in everything we do from our ingredients to our customer experience.
2. Innovation: We embrace science and creativity to continuously improve and deliver skincare that works and feels extraordinary.
3. Conscious Beauty: Our commitment is vegan, cruelty-free, and sustainable. We care for your skin and for the planet.
4. Empowerment: We honor resilience and transformation. Our brand was born from migration and change a reminder that every challenge can bloom into beauty.
5. Authenticity: We celebrate real stories, natural beauty, and emotional connection. Every product tells a truth, not a trend.

 Founder’s Note 

“Look at me D’la Rose is more than skincare, it’s a journey of resilience and transformation. It’s proof that your skin, like your spirit, can bloom anywhere.”            Rose Done, Founder & Creative Director.